{"title":"Black Friday New Arrivals","description":"","products":[{"product_id":"byu-laurel-tee","title":"BYU Laurel Tee | The Royal Blue","description":"\u003cdiv class=\"shogun-root\" data-region=\"main\" data-shogun-power-up-id=\"\" data-shogun-power-up-type=\"\" data-shogun-page-type=\"product\" data-shogun-variant-id=\"6690502194333bdc1d8c89b7\" data-shogun-platform-type=\"shopify\" data-shogun-page-version-id=\"6690502194333bdc1d8c89b5\" data-shogun-page-id=\"6690502194333bdc1d8c89b6\" data-shogun-site-id=\"5d1802ad-79b0-4431-a358-e98a9609570a\" data-shogun-id=\"6690502194333bdc1d8c89b6\"\u003e\n\u003cdiv id=\"s-82a7ee7e-e374-4cab-8e73-246f8cc38566\" class=\"shg-c\"\u003e\n\u003cdiv class=\"shogun-root\" data-shogun-id=\"65f1d0af1db5b0011af17923\" data-shogun-site-id=\"5d1802ad-79b0-4431-a358-e98a9609570a\" data-shogun-page-id=\"65f1d0af1db5b0011af17923\" data-shogun-page-version-id=\"65f32928d2037600f72f47df\" data-shogun-platform-type=\"shopify\" data-shogun-variant-id=\"65f329474cb83500e9491b5d\" data-shogun-page-type=\"product\" data-shogun-power-up-type=\"\" data-shogun-power-up-id=\"\" data-region=\"main\"\u003e\n\u003cdiv id=\"s-45b06ec2-2827-4489-8293-451d0768b7a2\" class=\"shg-c\"\u003e\n\u003cdiv class=\"shg-rich-text shg-theme-text-content\"\u003e\n\u003cp data-start=\"195\" data-end=\"519\"\u003e\u003cstrong data-start=\"195\" data-end=\"222\"\u003eLegacy in Every Stitch.\u003c\/strong\u003e\u003cbr data-start=\"222\" data-end=\"225\"\u003eShow your BYU pride with \u003cstrong data-start=\"250\" data-end=\"291\"\u003eThe Royal Blue’s exclusive Laurel Tee\u003c\/strong\u003e, a bold blend of tradition and modern style. 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Crafted from premium heavyweight fleece, this hoodie delivers a soft, cozy feel built to handle game days, late nights, and everything in between. The classic athletic fit and bold front graphic make it a true statement for every BYU fan, while subtle design details nod to the spirit of Provo and the legacy of Cougar Nation.\u003c\/p\u003e\n\u003cp data-start=\"659\" data-end=\"1029\"\u003ePerfect for layering during chilly fall games or keeping warm on early campus mornings, the Hometown Hoodie pairs effortlessly with joggers, denim, or shorts for a clean, laid-back look. Whether you’re cheering in the stands, studying in the library, or exploring your hometown, this hoodie keeps you connected to where it all began. Stay warm. Stay loyal. 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This heavy crew reps the \u003cem data-end=\"275\" data-start=\"269\"\u003ereal\u003c\/em\u003e club that matters: BYU and Saturday Football. With oversized \"Saturday Football Club\" text on both front and back, plus a vintage Cosmo logo to drive it home, this piece is made for crisp morning tailgates and late-night kickoffs at Lavell Edwards Stadium\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"497\" data-start=\"202\"\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eUnisex fit. 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Keep stacking.\u003c\/p\u003e\n\u003cp data-start=\"1028\" data-end=\"1071\"\u003eDesigned and produced by The Royal Blue, it is an officially licensed BYU product\u003c\/p\u003e","brand":"The Royal Blue","offers":[{"title":"White \/ Youth Small","offer_id":51355988787483,"sku":"TRB009012","price":29.99,"currency_code":"USD","in_stock":true},{"title":"White \/ Youth Medium","offer_id":51355988853019,"sku":"TRB009013","price":29.99,"currency_code":"USD","in_stock":true},{"title":"White \/ Youth Large","offer_id":51355988918555,"sku":"TRB009014","price":29.99,"currency_code":"USD","in_stock":true},{"title":"White \/ Youth X Large","offer_id":51355988984091,"sku":"TRB009015","price":29.99,"currency_code":"USD","in_stock":true},{"title":"White \/ Small","offer_id":51355989049627,"sku":"TRB010012","price":29.99,"currency_code":"USD","in_stock":true},{"title":"White \/ Medium","offer_id":51355989115163,"sku":"TRB010013","price":29.99,"currency_code":"USD","in_stock":true},{"title":"White \/ Large","offer_id":51355989180699,"sku":"TRB010014","price":29.99,"currency_code":"USD","in_stock":true},{"title":"White \/ X Large","offer_id":51355989246235,"sku":"TRB010015","price":29.99,"currency_code":"USD","in_stock":true},{"title":"White \/ 2X Large","offer_id":51355989311771,"sku":"TRB010016","price":29.99,"currency_code":"USD","in_stock":true},{"title":"White \/ 3X Large","offer_id":51355989377307,"sku":"TRB010017","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ Youth Small","offer_id":51355988820251,"sku":"TRB009032","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ Youth Medium","offer_id":51355988885787,"sku":"TRB009033","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ Youth Large","offer_id":51355988951323,"sku":"TRB009034","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ Youth X Large","offer_id":51355989016859,"sku":"TRB009035","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ Small","offer_id":51355989082395,"sku":"TRB010032","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ Medium","offer_id":51355989147931,"sku":"TRB010033","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ Large","offer_id":51355989213467,"sku":"TRB010034","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ X Large","offer_id":51355989279003,"sku":"TRB010035","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ 2X Large","offer_id":51355989344539,"sku":"TRB010036","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ 3X Large","offer_id":51355989410075,"sku":"TRB010037","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6081\/2059\/files\/byu-basketball-stacking-days-graphic-tee-2025-2026-1027883.webp?v=1763741020"},{"product_id":"byu-retro-basketball-graphic-tee","title":"BYU Retro Basketball Graphic Tee","description":"\u003cdiv data-region=\"main\" data-shogun-power-up-id=\"\" data-shogun-power-up-type=\"\" data-shogun-page-type=\"product\" data-shogun-variant-id=\"6690502194333bdc1d8c89b7\" data-shogun-platform-type=\"shopify\" data-shogun-page-version-id=\"6690502194333bdc1d8c89b5\" data-shogun-page-id=\"6690502194333bdc1d8c89b6\" data-shogun-site-id=\"5d1802ad-79b0-4431-a358-e98a9609570a\" data-shogun-id=\"6690502194333bdc1d8c89b6\" class=\"shogun-root\"\u003e\n\u003cdiv class=\"shg-c\" id=\"s-82a7ee7e-e374-4cab-8e73-246f8cc38566\"\u003e\n\u003cdiv class=\"shogun-root\" data-shogun-id=\"65f1d0af1db5b0011af17923\" data-shogun-site-id=\"5d1802ad-79b0-4431-a358-e98a9609570a\" data-shogun-page-id=\"65f1d0af1db5b0011af17923\" data-shogun-page-version-id=\"65f32928d2037600f72f47df\" data-shogun-platform-type=\"shopify\" data-shogun-variant-id=\"65f329474cb83500e9491b5d\" data-shogun-page-type=\"product\" data-shogun-power-up-type=\"\" data-shogun-power-up-id=\"\" data-region=\"main\"\u003e\n\u003cdiv id=\"s-45b06ec2-2827-4489-8293-451d0768b7a2\" class=\"shg-c\"\u003e\n\u003cdiv class=\"shg-rich-text shg-theme-text-content\"\u003e\n\u003cdiv class=\"shg-rich-text shg-theme-text-content\"\u003e\n\u003cp\u003eWelcome to PROvo\u003c\/p\u003e\n\u003cp\u003eThrow it back in style with the BYU Retro Basketball Graphic Tee. Featuring a vintage-inspired design with a weathered look, this shirt combines the classic BYU Cougars Sailors Cougar logo with bold basketball elements for a timeless appeal. Perfect for fans who appreciate tradition while staying connected to the game. With a nod to Provo and the towering mountains that at the base, you can find BYU basketball.\u003c\/p\u003e\n\u003cp\u003eAvailable in royal blue and white. Unisex adult sizes.\u003c\/p\u003e\n\u003cp\u003eShirt information:\u003cbr\u003e\u003cbr\u003eAdult sizes in white and royal blue will be made using the Shakawear Tee that is 100% prewashed, preshrunk cotton, styled as a heavyweight, oversized tee.\u003c\/p\u003e\n\u003cp\u003eYouth sizes in white will be made using the Comfort Colors tees. They are 100% prewashed, preshrunk cotton that are styled to be more of a relaxed fit. Youth sizes in royal blue will be made using Gilden tees that are 100% cotton, designed to be lightweigth with a relaxed fit.\u003c\/p\u003e\n\u003cp\u003e*Adult Small Royal Blue - Due to shortages from Shakawear, Gilden tees will be used in place for all Royal Blue Adult Small orders\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c!----\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Royal Blue","offers":[{"title":"White \/ Youth Small","offer_id":51355998355739,"sku":"TRB007012","price":29.99,"currency_code":"USD","in_stock":true},{"title":"White \/ Youth Medium","offer_id":51355998421275,"sku":"TRB007013","price":29.99,"currency_code":"USD","in_stock":true},{"title":"White \/ Youth Large","offer_id":51355998486811,"sku":"TRB007014","price":29.99,"currency_code":"USD","in_stock":true},{"title":"White \/ Youth X Large","offer_id":51355998552347,"sku":"TRB007015","price":29.99,"currency_code":"USD","in_stock":true},{"title":"White \/ Small","offer_id":51355995701531,"sku":"TRB008012","price":29.99,"currency_code":"USD","in_stock":true},{"title":"White \/ Medium","offer_id":51355995734299,"sku":"TRB008013","price":29.99,"currency_code":"USD","in_stock":true},{"title":"White \/ Large","offer_id":51355995767067,"sku":"TRB008014","price":29.99,"currency_code":"USD","in_stock":true},{"title":"White \/ X Large","offer_id":51355995799835,"sku":"TRB008015","price":29.99,"currency_code":"USD","in_stock":true},{"title":"White \/ 2X Large","offer_id":51355995832603,"sku":"TRB008016","price":29.99,"currency_code":"USD","in_stock":true},{"title":"White \/ 3X Large","offer_id":51355995865371,"sku":"TRB008017","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ Youth Small","offer_id":51355998388507,"sku":"TRB007032","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ Youth Medium","offer_id":51355998454043,"sku":"TRB007033","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ Youth Large","offer_id":51355998519579,"sku":"TRB007034","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ Youth X Large","offer_id":51355998585115,"sku":"TRB007035","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ Small","offer_id":51355998159131,"sku":"TRB008032","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ Medium","offer_id":51355998191899,"sku":"TRB008033","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ Large","offer_id":51355998224667,"sku":"TRB008034","price":29.99,"currency_code":"USD","in_stock":false},{"title":"Royal Blue \/ X Large","offer_id":51355998257435,"sku":"TRB008035","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ 2X Large","offer_id":51355998290203,"sku":"TRB008036","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ 3X Large","offer_id":51355998322971,"sku":"TRB008037","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6081\/2059\/files\/byu-retro-basketball-graphic-tee-3387892.png?v=1763741022"},{"product_id":"byu-retro-basketball-graphic-hoodie","title":"BYU Retro Basketball Graphic Hoodie","description":"\u003cdiv data-region=\"main\" data-shogun-power-up-id=\"\" data-shogun-power-up-type=\"\" data-shogun-page-type=\"product\" data-shogun-variant-id=\"6690502194333bdc1d8c89b7\" data-shogun-platform-type=\"shopify\" data-shogun-page-version-id=\"6690502194333bdc1d8c89b5\" data-shogun-page-id=\"6690502194333bdc1d8c89b6\" data-shogun-site-id=\"5d1802ad-79b0-4431-a358-e98a9609570a\" data-shogun-id=\"6690502194333bdc1d8c89b6\" class=\"shogun-root\"\u003e\n\u003cdiv class=\"shg-c\" id=\"s-82a7ee7e-e374-4cab-8e73-246f8cc38566\"\u003e\n\u003cdiv class=\"shogun-root\" data-shogun-id=\"65f1d0af1db5b0011af17923\" data-shogun-site-id=\"5d1802ad-79b0-4431-a358-e98a9609570a\" data-shogun-page-id=\"65f1d0af1db5b0011af17923\" data-shogun-page-version-id=\"65f32928d2037600f72f47df\" data-shogun-platform-type=\"shopify\" data-shogun-variant-id=\"65f329474cb83500e9491b5d\" data-shogun-page-type=\"product\" data-shogun-power-up-type=\"\" data-shogun-power-up-id=\"\" data-region=\"main\"\u003e\n\u003cdiv id=\"s-45b06ec2-2827-4489-8293-451d0768b7a2\" class=\"shg-c\"\u003e\n\u003cdiv class=\"shg-rich-text shg-theme-text-content\"\u003e\n\u003cdiv class=\"shg-rich-text shg-theme-text-content\"\u003e\n\u003cp\u003eWelcome to PROvo\u003c\/p\u003e\n\u003cp\u003eThrow it back in style with the BYU Retro Basketball Graphic Hoodie. Featuring a vintage-inspired design with a weathered look, this shirt combines the classic BYU Cougars Sailor Cougar logo with bold basketball elements for a timeless appeal. Perfect for fans who appreciate tradition while staying connected to the game. With a nod to Provo and the towering mountains that at the base, you can find BYU basketball.\u003c\/p\u003e\n\u003cp\u003eAvailable in royal blue and white. Unisex sizing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c!----\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Royal Blue","offers":[{"title":"White \/ Youth Small","offer_id":51356035711259,"sku":"TRB301012","price":59.99,"currency_code":"USD","in_stock":true},{"title":"White \/ Youth Medium","offer_id":51356035776795,"sku":"TRB301013","price":59.99,"currency_code":"USD","in_stock":true},{"title":"White \/ Youth Large","offer_id":51356035842331,"sku":"TRB301014","price":59.99,"currency_code":"USD","in_stock":true},{"title":"White \/ Youth XL","offer_id":51356035907867,"sku":"TRB301015","price":59.99,"currency_code":"USD","in_stock":true},{"title":"White \/ Small","offer_id":51356035318043,"sku":"TRB302012","price":59.99,"currency_code":"USD","in_stock":true},{"title":"White \/ Medium","offer_id":51356035383579,"sku":"TRB302013","price":59.99,"currency_code":"USD","in_stock":true},{"title":"White \/ Large","offer_id":51356035449115,"sku":"TRB302014","price":59.99,"currency_code":"USD","in_stock":true},{"title":"White \/ X Large","offer_id":51356035514651,"sku":"TRB302015","price":59.99,"currency_code":"USD","in_stock":true},{"title":"White \/ 2X Large","offer_id":51356035580187,"sku":"TRB302016","price":59.99,"currency_code":"USD","in_stock":true},{"title":"White \/ 3X Large","offer_id":51356035645723,"sku":"TRB302017","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ Youth Small","offer_id":51356035744027,"sku":"TRB301032","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ Youth Medium","offer_id":51356035809563,"sku":"TRB301033","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ Youth Large","offer_id":51356035875099,"sku":"TRB301034","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ Youth XL","offer_id":51356035940635,"sku":"TRB301035","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ Small","offer_id":51356035350811,"sku":"TRB302032","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ Medium","offer_id":51356035416347,"sku":"TRB302033","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ Large","offer_id":51356035481883,"sku":"TRB302034","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ X Large","offer_id":51356035547419,"sku":"TRB302035","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ 2X Large","offer_id":51356035612955,"sku":"TRB302036","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ 3X Large","offer_id":51356035678491,"sku":"TRB302037","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6081\/2059\/files\/byu-retro-basketball-graphic-hoodie-9652137.png?v=1763741022"},{"product_id":"byu-big-12-womens-soccer-championship-graphic-tee","title":"BYU Big 12 Women's Soccer Championship Graphic Tee","description":"\u003cp\u003eYour BYU Women's Soccer team is the 2025 BIG 12 Women's Soccer CHAMPIONS!\u003c\/p\u003e\n\u003cp\u003eCelebrate the first Big 12 Championship for BYU women's soccer and their first Conference Tournament Championship since the 2010 Mountain West Conference and their 20th Conference Championship.\u003c\/p\u003e\n\u003cp\u003eThis tee is a limited-edition tee and will be available for a short time only. Get yours today! \u003cbr\u003e\u003cbr\u003eSupport your Cougars as they prepare to fight for a National Championship in the 2025 NCAA Women's National Championship Tournament. \u003c\/p\u003e\n\u003cp\u003eAll tees are made on Comfort Color tees. 100% Prewashed and preshrunk cotton. Available in white and in adult and youth sizes.\u003c\/p\u003e","brand":"The Royal Blue","offers":[{"title":"White \/ Youth Small","offer_id":51356940927259,"sku":"TRB005012","price":34.99,"currency_code":"USD","in_stock":true},{"title":"White \/ Youth Medium","offer_id":51356940960027,"sku":"TRB005013","price":34.99,"currency_code":"USD","in_stock":true},{"title":"White \/ Youth Large","offer_id":51356940992795,"sku":"TRB005014","price":34.99,"currency_code":"USD","in_stock":true},{"title":"White \/ Youth X Large","offer_id":51356941025563,"sku":"TRB005015","price":34.99,"currency_code":"USD","in_stock":true},{"title":"White \/ Small","offer_id":51356941058331,"sku":"TRB006012","price":34.99,"currency_code":"USD","in_stock":true},{"title":"White \/ Medium","offer_id":51356941091099,"sku":"TRB006013","price":34.99,"currency_code":"USD","in_stock":true},{"title":"White \/ Large","offer_id":51356941123867,"sku":"TRB006014","price":34.99,"currency_code":"USD","in_stock":true},{"title":"White \/ X Large","offer_id":51356941156635,"sku":"TRB006015","price":34.99,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":51356941189403,"sku":"TRB006016","price":34.99,"currency_code":"USD","in_stock":true},{"title":"White \/ 3XL","offer_id":51356941222171,"sku":"TRB006017","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6081\/2059\/files\/byu-big-12-womens-soccer-championship-graphic-tee-5450130.png?v=1763740992"},{"product_id":"byu-sydney-benally-jersey-tee-2025-2026","title":"BYU Sydney Benally Jersey Tee 2025-2026","description":"\u003cp data-start=\"267\" data-end=\"331\"\u003eA new chapter is being written in Provo — and it wears number 2.\u003c\/p\u003e\n\u003cp data-start=\"333\" data-end=\"560\"\u003eThe \u003cstrong data-start=\"337\" data-end=\"370\"\u003eBYU Sydney Benally Jersey Tee\u003c\/strong\u003e celebrates the rise of one of BYU women’s basketball’s most exciting new faces. Built on tradition, toughness, and pride, this tee blends classic Cougar style with a modern streetwear edge.\u003c\/p\u003e\n\u003cp data-start=\"562\" data-end=\"876\"\u003eCrafted from ultra-soft, pre-washed, pre-shrunk 100% cotton, it delivers a relaxed unisex fit designed for everyday wear. The front features bold BYU-inspired lettering and a clean number graphic, while the back is finished with \u003cstrong data-start=\"791\" data-end=\"802\"\u003eBENALLY\u003c\/strong\u003e and \u003cstrong data-start=\"807\" data-end=\"813\"\u003e#2\u003c\/strong\u003e, giving it an authentic jersey feel made for fans of all ages.\u003c\/p\u003e\n\u003cp data-start=\"878\" data-end=\"1084\"\u003eDesigned to honor where the program has been — and where it’s headed — this piece also reflects the strength and identity Sydney brings to the floor, rooted in heritage and carried forward through the game.\u003c\/p\u003e\n\u003cp data-start=\"1086\" data-end=\"1193\"\u003eFrom the Marriott Center to wherever you rep the Y, this drop is more than team gear — it’s representation.\u003c\/p\u003e","brand":"The Royal Blue","offers":[{"title":"Youth Small \/ Royal Blue","offer_id":51735476371739,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true},{"title":"Youth Small \/ 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