WE'RE HERE TO WIN.
YOU CAN MAKE THE
DIFFERENCE.
WE'RE HERE TO WIN.
WE'RE HERE TO WIN.
YOU CAN MAKE THE
DIFFERENCE.
WHAT IS THE ROYAL BLUE?
WHAT IS THE ROYAL BLUE?
LOYALTY
For us, loyalty is defined as the support and belief we instill into our players and teams, even amidst adversity. As the official NIL sponsor of BYU athletics, The Royal Blue has one motivation: we want BYU to win. The Royal Blue offers fans the opportunity to directly support our amazing athletes while simultaneosly enjoying the benefits of championing their names and likenesses.
INFLUENCE
The Royal Blue’s mission is to aid BYU in winning championships. Members of The Royal Blue directly impact each game, match, meet, or race with the support they grant to BYU student-athletes. With no overhead, no paid employees, and 100% of all our proceeds going to BYU athletes, you can elevate your fandom while simultaneously supporting the athletes and teams you love.
LOYALTY
For us, loyalty is defined as the support and belief we instill into our players and teams, even amidst adversity. As the official NIL sponsor of BYU athletics, The Royal Blue has one motivation: we want BYU to win. The Royal Blue offers fans the opportunity to directly support our amazing athletes while simultaneosly enjoying the benefits of championing their names and likenesses.
INFLUENCE
INFLUENCE
The Royal Blue’s mission is to aid BYU in winning championships. Members of The Royal Blue directly impact each game, match, meet, or race with the support they grant to BYU student-athletes.
With no overhead, no paid employees, and 100% of all our proceeds going to BYU athletes, you can elevate your fandom while simutaneously supporting the athletes and teams you love.
The Royal Blue’s mission is to aid BYU in winning championships. Members of The Royal Blue directly impact each game, match, meet, or race with the support they grant to BYU student-athletes.
With no overhead, no paid employees, and 100% of all our proceeds going to BYU athletes, you can elevate your fandom while simutaneously supporting the athletes and teams you love.
LEGACY
We're unleashing a new era of Cougar greatness where athletes can leave their mark like never before. You can now be part of the unstoppable rise of BYU's empowered athletes as they redefine the game and etch their names in the halls of legend.
LEGACY
We're unleashing a new era of Cougar greatness where athletes can leave their mark like never before. You can now be part of the unstoppable rise of BYU's empowered athletes as they redefine the game and etch their names in the halls of legend.
OUR SPONSORS
FAQs
What is NIL?
NIL stands for “Name, Image, and Likeness” specifically referring to the use of an athlete’s NIL through marketing and promotional endeavors. Student-athletes at NCAA institutions could begin monetizing their NIL beginning on July 1, 2021.
What is an NIL activity?
- An NIL activity involves the use of a student-athlete’s name, image, or likeness for promotional purposes by a third-party not associated with the NCAA or an NCAA institution such as:
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Social media influencing and other promotions
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Personal appearances at businesses, conferences, camps, parties TV ads, radio ads, print ads
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Endorsements of a third-party
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Student-athlete-run camps and private lessons
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Autographs
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Sale of student-athlete owned apparel and personal items
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Student-athlete run businesses
Does Utah have an NIL state law?
There is no current legislation for Name, Image, Likeness (NIL) announced in Utah. It is important for Athletic Departments and Student-Athletes to maintain a clear line of communication on all things NIL related to make sure both are remaining compliant with the NCAA and/or Institutional policies.
How is The Royal Blue governed and administered?
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The Royal Blue has a Board of Directors whose purpose is to organize the entity, raise funds, and review and ratify annual audits.
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The Board of Directors will not be paid by The Royal Blue for ANY purpose in furtherance of the NIL activities.
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The Royal Blue intends to operate as a public charity as described in section 501(c)(3) of the Internal Revenue Code.
What are the NCAA rules regarding NIL?
Generally speaking, all NIL activities are permitted, as they follow these four guidelines:
- 1. There must be quid pro quo attached to an NIL deal essentially requiring a student-athlete to do an activity in order to receive compensation.
- 2. That activity cannot be tied to athletic performance such as statistical achievements, wins, or awards.
- 3. That activity cannot be contingent upon the student-athlete committing to the university that the collective supports or tied to enrollment.
4. Institutions do not provide compensation in exchange for the use of a student-athlete’s NIL.
NCAA rules also require student-athletes to follow their state law or institutional policy if there is no existing state law governing NIL activities.
Who does The Royal Blue work with?
The Royal Blue works with student-athletes from Brigham Young University.
Is The Royal Blue an entity of BYU?
No – The Royal Blue is a third-party entity.
What percentage of contributions go to the athletes?
100% of all proceeds go to supporting the student-athletes. The Royal Blue has no overhead or paid employees.